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Neuro Web Design: What Makes Them Click? Susan M. Weinschenk
Publisher: New Riders Press

The large design decisions that you make—things like the main information architecture of your website or the overall layout grid of your pages—are, of course, important. Susan Weinschenk talks about the brain in her book, Neuro Web Design: What makes them click? We are greatly affected by what others think, but most of this is unconscious. Studies have found that too many choices may attract more viewers, however, less buyers. As I write in my book Neuro Web Design: What makes them click? NEURO Web Design is a book written by Susan M. I get wonderful emails from readers of my book, Neuro Web Design: What makes them click. It's one of the benefits of writing a book! The latest book I finished (just this morning) is Neuro Web Design: What Makes Them Click? People write me and say how much they loved the book, etc, etc. Reduce the number of acceptable choices (see Neuro Web Design: What Makes Them Click? I read a lot of books and in this field it's good to both refresh and improve your skills. In Psychology and she has made a career in applying her knowledge about people into technology design. Weinschenk for more details on PET techniques around this factor). She argues that as humans, we have three brains: the new brain, the mid brain, and the old brain. In Psychology and is the author of How to Get People To Do Stuff, 100 Things Every Designer Needs To Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What makes them click. A workbook written for both designers and marketers helping them to understanding the psychological reaction people have to various situations. Susan Weinschenk: Neuro Web Design – What Makes Them Click?, New Riders Press 2009, 168 Seiten, ISBN 978-0321603609. 'Don't Make Me Think' by Steve Krug '100 Things Every Designer Needs to Know About People' by Susan M.